BMW unveils Art Car No.17.

BMW Art Car, Geoff Koons, Paris unveiling.

Geoff Koons unveils BMW's 17th art car in Paris. - Image courtesy

BMW Motorsport has today unveiled the latest edition to its family of iconic art liveried cars.

Designed by American artist Geoff Koons, the eye-catching livery marks BMW’s 17th ‘art car’ release, celebrating the manufacturer’s return to competition at the famous Le Mans 24 Hour race later this month.

Koons becomes a member of a distinguished group of artists, joining the likes of Lichtenstein, Stella, Calder, and Warhol. All of whom have designed art liveries for the Bavarian marque in the past.